Search Engine Optimisation

Ethics


Too many companies have fallen at the hands of web designers for various reasons. The main reason is now referred to as ‘black hat’ optimisation. I can keep this really short, do not go there ever!

Black hat strategies are simply ways of cheating the system and if we’re honest they work. But, when the major search engines catch up with you they’ll simply ban your site and you will disappear.

Studio Leeds Web delivers services that sit well away from the grey area and firmly in the white hat corner. We study and follow the codes of practice as set out by W3C and the search engine companies we target.