Here’s where we start to lose some people but we’ll keep it simple. Keeping people interested in your site is a sure way of getting repeat customers. Forums still provide a useful tool in certain industries and are an effective way of building a community around your company. Whilst blogs can keep people informed of general day-to-day business or provide a more personal touch and an in sight in to your life. News feeds are forever growing in popularity. They do what it says on the tin and provide people with your companies latest news direct to other web sites or even a persons desktop.