Search Engine Optimisation
Many of our clients already have a web site that is simply under achieving. You could have the worlds most fashionable web site but if you’re not getting the visitors, you’re not getting business.
Search Engine Optimisation, or SEO for short, is an industry in its own right. There are many different search engines and many different ways to get the results.
Studio Leeds Web concentrates on web optimising for the top players that are Google, Yahoo, MSN and Ask. We do this for good reason:
- The top search engines are where the majority of your customers are looking, that is why they are the top after all. By placing you under their nose we greatly increase your potential of success.
- The top search engines actually power a whole host of other search engines. Get it right with these companies and by ‘default’ you’ll be found on other search engines.
- Each search engine has a different set of rules. By concentrating on the mass media stage we can deliver measurable results and project plans for the future.
There are many other reasons but these facts alone speak for themselves.
Search Engine Optimisation Ethics
Too many companies have fallen at the hands of web designers for various reasons. The main reason is now referred to as ‘black hat’ optimisation. I can keep this really short, do not go there ever!
Black hat strategies are simply ways of cheating the system and if we’re honest they work. But, when the major search engines catch up with you they’ll simply ban your site and you will disappear.
Studio Leeds Web delivers services that sit well away from the grey area and firmly in the white hat corner. We study and follow the codes of practice as set out by W3C and the search engine companies we target.
On Site Optimisation & Keyword Analysis
Keyword analysis is paramount to a successful web site, yet many companies neither understand or embrace the problem. This area is simple, if your web developers don't deal with Keyword Analysis the likelihood is your site will continue to fail. Studio Leeds use leading technologies to help deliver effective on site optimisation.
Off Site Optimisation & Link Building Strategies
This is one of the most useful and successful areas of SEO. Ultimately the aim is to get relevant web sites linking back to your site and here it is all about quality not quantity. There are a number of ways to achieve this and raise both the awareness of your site and its search engine placements. Back linking campaigns, data submissions and press release are just a few tactics we employee.
Directory & Search Engine Listings
Getting your web site submitted to directories and search engines is vital in today’s market. This is another area where quality far out ranks quantity. A few quality submissions will provide more weight in your rankings than thousands of poor submissions. We shop around until we find the right place for your companies submissions, getting the results you deserve.
